Carpets based on Fibre
Fibre is the basic entity of any textile product. It signifies the weather the textile product is useful for.
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Fibre is the basic entity of any textile product. It signifies the weather the textile product is useful for.
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Carpet Weaving is done by three main methods. HandKnotting, HandWeaving HandTufting.
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The pile carpet, which came to India in the reign of Akbar in 16th century. Akbar brought certain Persian carpet weavers to India and established them in India. The art grew and flourished here and it was modified as per the royal tastes and mixed with the Indian arts. The Persian carpets were thus re-created in Indian forms.
Used cotton warp and wool pile and a variety of color scheme had multiple shades of blues, greens, and other colors on a red and peach base. The patterns were a reworked copy of Persian style but later modified to Indian tastes.
Materials like silk and pashmina were used that permitted greater number of knots to be included in the art works. Patterns of these Indian carpets resembled miniature paintings. Subtle gradations and shadings with yarns were themselves artistic. The patterns of these carpets were a reflection of manuscript paintings. The history of Indian Carpets show technically refined taste in both design and construction. The carpets had scrolling vines, flowering plants, and more naturalistic animals in pictorial or overall pattern.
Warps and wefts of fine silk yarns incorporated as many as 2,000 knots per square inch. Silk or pashmina piles gave the carpets a velvety like texture. Yarn shading was as stylish as in Jahangir`s reign. Flowers were still the primary elements of design. During this era, the patterns were primarily floral all over with at times geometric or calligraphic trims. Chinese and European patterns also influenced the history of Indian carpets in their own way. Calligraphy influenced the carpet craft as it did the other crafts in India. Though like all other crafts, carpet making also saw a downfall for sometime, but the craft sustained in the traditional families.
By the end of eighties their total number reached about 48000 people. This remarkable expansion of the carpet industry is mainly due to the programme of massive training introduced and sponsored by the All-India Handicraft Board. Under this programme numerous groups of girls have been trained that started a new development in job market of Kashmir. Another healthy sign of carpet industry`s growth has been its movement from the city of Srinagar to rural and semi-urban areas.
The Industry has grown tremendously since then. The modern designs have become a huge success in Hand Knotted and Hand Tufted Carpets. Indian carpets have been recognised in World Market. Many Indian Exporters have been awarded prestigious awards for Design Innovation.
11 - 13 July 2023 , Sydney , Australia
3 - 6 September 2023 , Birmingham , United Kingdom
8 - 11, October 2023 , Bhadohi , India
October 2023 , NC, , USA
10 - 13 January 2024 , Frankfurt , Germany
12 - 15 January 2024 , Hannover , Germany
31 Jan - 2 Feb 2023 , Lag Vegas , USA
March 2024 , New Delhi , India
The world has entered the ‘Digital Age’ and the need of the hour for every business is to reinvent itself on the global arena. The Indian Handmade Carpet sector is no different than any other. Our only hope is to reach the world with the positives of the Indian Handmade Carpets against the Machine-made Carpets and bring in the change which global buyers want to see in our work processes, designs and quality.
The Carpet Export Promotion Council is committed towards showcasing the Indian Handmade Carpets on the World stage and will continue to do so. The world market is as diverse, in its preferences in buying carpets, as the types of carpets originating from the different regions of the World. Hence, our strategy for marketing in each market has to be as different. U.S. is our biggest market and while we continue to Brand and market our products there, we must start focusing on other markets like Germany, UK, Australia, Russia, South America, Canada, South Africa, China and the rest of the world. Our marketing not only needs to be different for each geographical location but also has to be different for various products that India produces. Our approach on marketing and branding will be different for different countries in look, feel and language and we will be marketing various products that we make, variedly.
What we lack in innovation due to technology due to the innate nature of our product, we can conquer by innovating our designs and materials as per the buyer’s taste and use technology especially digital technology to Brand and Marketing our products. You will see innovative ways and tools which will be used online to promote our products across the world. And this will both be Consumer centric and dealer centric, to the trade and to the end user.
While we continue to evolve in our products and marketing strategy, we need to work with various other changes in Law & Working environments. We need to quickly adopt to the changes in GST, Demonetization, Duty Drawback, Social & Environment compliances, etc. We need to be up to date with all the changes, quick to adopt them seamlessly and be very responsible citizens, manufacturers and exporters. While we at CEPC try, and represent all of you on various platforms and make all the changes easy to adopt and work with. We eventually need grow together not just as individuals but collectively as an industry and a nation.
I look forward to serving all of you and the entire industry. Will need all your support, guidance and help to take the trade and industry to the next level, where we can proudly have our next generation, our weavers next generation, continuing to work in this trade.
With Kind Regards,
Umer Hameed
Chairman
